Brand
Creative
Story
User
People
Word
Brand
architect
consultant
designer
researcher
person
connoisseur
architect
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purple unicorn looking fabulous
ABOUT

Storytelling is my
bloodline. Brand is
my holy grail.

Whether designing and activating a rookie’s blueprint or reviving an existing household name, I live to supercharge brand stories.

I’ve worked with a Rolodex of brands — behemoth B2Bs and daily-use DTCs, Fortune 50s and Silicon Valley startups, and many luxury, mass-market and non-profit players in-between — and I’m just getting started.

SERVICES

Brand
Strategy

Brand positioning

Brand narrative

Brand architecture & portfolio planning

Go-to-market strategy Research

Collaborative workshops

Qualitative research design & execution

Insights development: opportunity, experience, consumer, category

Brand
Identity

Verbal identity system

Voice & tone

Messaging & communications strategy

Messaging development

Naming: brand, company, product, product system, app

Brand
Experience

Copywriting & editing:
website, packaging, app

Marketing consulting

Information architecture

Product innovation strategy

Product positioning

Culture & engagement strategy

CASE STUDIES
TESTIMONIALS
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Testimonials

“Kaelyn is a massively talented ‘Swiss Army Knife’ who does practically everything well in the world of brands, brand strategy, and innovation. She is a valuable partner who brings tireless energy and tons of zest to every project, and is a great collaborator. She has great taste and instincts. She is also fearless in being an advocate for big ideas. To put it mildly, I’m a fan.”

Paul Earle
Principal, Earle & Company

“Kaelyn came into Kitty and Vibe at month eight and crafted a brilliant structure that’s still the foundation of Kitty and Vibe today… She has such a gift for brand building and understanding how to articulate a brand’s quirks and qualities so it truly has a one-of-a-kind identity, and she’s patient with the process, pushing the boundaries of a brainstorm so you can harness another dimension of thought. I’m so grateful to have had the opportunity to work with Kaelyn one-on-one — the investment made in just one three-day workshop with her will continue to pay off throughout the lifetime of Kitty and Vibe.”

Cameron Armstrong
CEO & Founder at Kitty and Vibe

“Kaelyn is a massively talented ‘Swiss Army Knife’ who does practically everything well in the world of brands, brand strategy, and innovation. She is a valuable partner who brings tireless energy and tons of zest to every project, and is a great collaborator. She has great taste and instincts. She is also fearless in being an advocate for big ideas. To put it mildly, I’m a fan.”

Paul Earle
Principal, Earle & Company

“Kaelyn came into Kitty and Vibe at month eight and crafted a brilliant structure that’s still the foundation of Kitty and Vibe today… She has such a gift for brand building and understanding how to articulate a brand’s quirks and qualities so it truly has a one-of-a-kind identity, and she’s patient with the process, pushing the boundaries of a brainstorm so you can harness another dimension of thought. I’m so grateful to have had the opportunity to work with Kaelyn one-on-one — the investment made in just one three-day workshop with her will continue to pay off throughout the lifetime of Kitty and Vibe.”

Cameron Armstrong
CEO & Founder at Kitty and Vibe

"WOW. Just wow. Hire this girl to make your dreams a reality!"

Gordon Ramsey
CEO

"Kaelynn is just a boss. She always overdelivers and I honestly can't thank her enough. Transforming brands isn't easy. She makes it look as though it is. Phenomenal work!"

Susie Johnston
CFO

“Kaelyn really is fantastic. She came in, and in a couple of months, transformed our business. I cannot thank her enough. If you want the best work, hire Kaelyn."

Example Author
CEO

“Kaelyn came into Kitty and Vibe at month eight and crafted a brilliant structure that’s still the foundation of Kitty and Vibe today… She has such a gift for brand building and understanding how to articulate a brand’s quirks and qualities so it truly has a one-of-a-kind identity, and she’s patient with the process, pushing the boundaries of a brainstorm so you can harness another dimension of thought. I’m so grateful to have had the opportunity to work with Kaelyn one-on-one — the investment made in just one three-day workshop with her will continue to pay off throughout the lifetime of Kitty and Vibe.”

Cameron Armstrong
CEO & FOUNDER AT KITTY AND VIBE

“Kaelyn is a massively talented ‘Swiss Army Knife’ who does practically everything well in the world of brands, brand strategy, and innovation. She is a valuable partner who brings tireless energy and tons of zest to every project, and is a great collaborator. She has great taste and instincts. She is also fearless in being an advocate for big ideas. To put it mildly, I’m a fan.”

Paul Earle
PRINCIPAL, EARLE & COMPANY